E-commerce email marketing

Smart email marketing for e-commerce

Email marketing remains one of the most effective channels to reach your ideal consumers, lead them to purchase and maintain the connection that will lead to repeat purchases, recommendations, and loyalty. E-commerce email marketing by Spotler makes this easy, enabling you to reach your target group, and set up personalised, relevant offers and automated campaigns that are simple and easy to use, and with extensive reporting that takes the guesswork out of what to do.

Connect your shop software

A connection between your e-commerce platform and your email marketing software is essential, synchronizing contact details, products and orders for a seamless customer experience. This integration gives you insight into customer behavior and automatically starts email campaigns and retrieves conversion reports.

Spotler has a range of standard and experience with all the leading e-commerce platforms including Magento, Shopify, WooCommerce and much more.

Standard e-commerce email marketing campaigns that are ready to use

E-commerce email marketing by Spotler includes a set of standard, automated campaigns that are ready to use and get you quickly started, including:

Abandoned Cart

Send an email to your customers who have placed products in the cart but have not checked out. Determine when the message is sent and whether you use an incentive to persuade your customers to make the purchase.

Win back campaign

Has a customer not bought anything recently? Then reactivate the relationship using the win-back campaign. With a nice email, you tempt the customer to buy something again.

Birthday campaign

Surprise your customers with a nice birthday email. This not only increases loyalty, but it is also a great sales opportunity. Give some great gift suggestions and win them over with a discount code.

Welcome campaign

Receive every new newsletter subscriber with a nice welcome message. Make it special by providing the email with a discount code or amount. A good start to the customer relationship and immediately a great sales opportunity.

Product review

Realize more reviews of a product with the handy product review campaign. An e-mail is sent to the customers who have purchased a product in which they are invited to review the purchase on the webshop.

Create newsletters easily

With our easy-to-use drag & drop editor, you can quickly create beautiful newsletters in your house style with products from your e-commerce. Via the connection with your e-commerce platform, the product description, price, rating, and image are already loaded in your newsletter. This saves you a lot of time when preparing your communication.

You can make these newsletters hyper relevant to this specific customer with personalized and dynamic content based on interests and ensure they are working with A/B testing, and much more.

Segment by buying behavior

The order history of your customers will be synchronized with your e-commerce software. This allows you to easily create target groups based on purchasing behaviour. This way you can make suitable offers that match a specific purchased product, a purchase date, a certain amount spent, or a combination of these.

View all sales figures

In the reports of each mailing, you can see how your newsletter has scored. You can immediately see how much turnover your newsletter has generated. You will also gain insight into opens, click-throughs, social shares, and bounces. Ideal information to improve your next newsletter so that you achieve even more conversion.

Also useful for your e-commerce email marketing

A countdown timer for urgency

Add a cool countdown timer to your newsletter. This way you increase the urgency of your call-to-action, and you ensure more conversion. This is simply included with our software.

Expand your data with a pop-up

With our solution, you can use website pop-ups to increase your e-mail database. Decide for yourself what the pop-up looks like and where and when it will appear for the visitor.

Easy to use discount codes

Send unique discount codes to your recipients in newsletters and automatic emails, such as the welcome email. This way you entice your contacts to place an order immediately.

Automatically send daily deals

Does your e-commerce have daily deals, and would you prefer to send them automatically every day so that you don’t have to worry about it? Then use our handy RSS to email function.

Part of Spotler e-commerce email marketing

All this functionality is available in the Spotler e-commerce package that we have developed especially for online retailers that want to achieve more results with email marketing automation.

The functionalities of Spotler e-commerce package are:

Email newsletters
Automated campaigns
Landing pages
Forms and surveys
Target groups and segmentations
A/B testing
Reports
Website pop-ups
SMS mailings
and more!

Want to know more about our software for e-commerce?

Then schedule an online demo without obligation. We will be happy to discuss how you can use email marketing automation for your webshop.

Let’s talk with our experts

Increase Conversions with Email for E-commerce