Spotler helps you recognize who is visiting your website and what they are interested in
B2B buying behaviour has changed, with buyers spending more time doing online research, touching multiple content items before contacting a vendor. So, you get a lot of visitors to your website who are interested in your products or services, but how do you identify and nurture them?
Spotler provides insight into website visitors with B2B Lead Generation.
Spotler identifies website visitors through their IP addresses which are matched with an extensive database that reveals company information such as name, industry and contact information, and the activity on your website such as days they visit the web and page views.
Transform your traffic into interested leads.
The primary goal of B2B lead generation marketing is to pass qualified leads to sales, that are at the perfect time to listen to a sales proposal and that moment is often predicted with lead scoring. Spotler enables scoring all the web activity of your leads, identifying where they are in their buyer journey, based on your criteria, and if it is time to notify the sales team.
Give 10 points if they visit a product page or 20 if they download a whitepaper, you decide what is important!
As a marketer, you can see who is visiting your website, match them to specific companies and industries, and see which pages are more interesting for which segments. You will also discover what kind of leads are interested in your content but not engaging. Great data that you can learn from and use to optimize your marketing activities.
Any salesperson will tell you that the more information you have about a potential customer, the easier it is to start a sales conversation. With Spotler, you can dedicate a sales representative to a specific company or potential client from the first visit. Before the commercial call, the rep will have deep insight from the prospective clients’ interactions with the website, what products interest him and how often he visits the web.
In most B2B business retention is just as important as new business, it is much cheaper to sell to an existing client than to find a new one. The visitor insight from Spotler helps account managers to keep track of their account activities, uncovering business opportunities that might otherwise be missed. If your client is visiting a product’s page that they don’t own, take advantage and call them to offer it!
Get the marketing and sales departments to work together. Are you following a specific lead, company, or industry? Do you want to know who visits a particular page? Create real-time notifications so you don’t miss any of these leads.
Fine-tune your alerts to fit with the way you sell.
It is critical that all the departments touching the customer work with the same information, with Spotler you can keep the CRM system updated with all this new insight. By connecting Spotler with your CRM, the sales team or account managers will be able to see all the activity of a contact in order to close a sale or upsell.
Get the information flow on your behalf.